E-commerce Link: Bypass the Inbox

E-mail marketing may not be in a state of crisis, but it certainly is not as productive as it once was. Every marketer knows that it’s getting more difficult to get a message into the inbox of suitable customers, and harder still to make the recipients act on it. To supplement e-mail marketing efforts, aggressive online marketers are tapping into new tools and technologies that consumers now are finding valuable. These new approaches provide marketers with a great opportunity for highly targeted marketing communications with individual consumers.