Premium Websites Have Better Ad Engagement, New Adobe Survey Shows

Ads on sites like CNN performed better than ads on social media

A new report showed that consumers are more likely to engage with ads on "premium" sites.

You, a working professional in media, probably already guessed that consumers are more likely to engage with advertisements on so-called premium media channels over non-premium media channels like user-generated content, non-broadcast video and social media feeds.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.
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