Amazon Rekognition May Finally Be Audited and Ranked Alongside Other Vendors

A more universal test for facial recognition systems is needed

Amazon's facial recognition technology had the worst performance of the five companies tested when it comes to females with darker skin. Photo Illustration, Amber McAden, Source: Getty Images

Amazon is finally putting its money where its mouth is by collaborating with groups like the National Institute of Standards and Technology (NIST), the U.S. government lab with the existing industry benchmark for facial recognition, to develop standardized tests that remove bias and improve accuracy.

@lisalacy Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.