Analytics Help 77Sparx Steer Pricing, Marketing Strategy

77Sparx is a company thatWe’ve had fantastic results using Kissmetrics’ Analyze,” Kao notes. “It’s actually such an integral part of how we do business, it’s almost difficult to separate out what we would have been able to do without it. One of the things we love about Analyze is that it allows us to do everything we need to do internally. For us, the key is not just to understand the data, but to be able to act on it as well. Analyze provides us with the information we need to make great decisions.”