Announcing ‘Marketing EDGE’: DMEF Adopts New Name After 47 Years

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To mirror the dynamic changes both in marketing and education today, the Direct Marketing Educational Foundation (DMEF) has adopted a new name and brand, effective immediately: Marketing EDGE. The nonprofit organization announced the name change during its annual Rising Stars Awards Dinner on Tuesday, June 11 in New York City.

“The Marketing EDGE moniker reflects an evolution in our field,” said Craig Wood, head of insights integration, The Futures Company and chair of Marketing EDGE. “With a newly-adopted mission statement to sync with our name—to mploy” college students in the field of marketing, thereby, expanding and enriching the talent pool of market-ready professionals. In June 2013, in response to the shifts within the marketing field, the organization changed its name from Direct Marketing Educational Foundation (DMEF) to Marketing EDGE. The name better reflects how it is serving the dynamic field of marketing; connecting with students, academics, career centers, corporations, and independent professionals; and streaming top talent into the industry.

As a 510(c)(3) nonprofit organization, tax deductible contributions from individuals and corporations are the lifeblood of Marketing EDGE. Today, we are recognized as the only nonprofit organization solely dedicated to students through scholarships, education, career development and job placement, empowering the next generation of marketing leaders. For additional information about Marketing EDGE, its mission and its programs, visit:

Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.