Apple’s Privacy-Minded Moves Should Be Just the Beginning

And here are two steps brands could take

A Facebook Messenger with a person standing in front of it on the left, a key icon in the middle, and a yellow house icon on the right.
Apple is attempting to address privacy issues that are running rampant lately in the tech world. Apple

Earlier this month, Apple made a small step toward making privacy levels more transparent with the signing in with Apple feature. Ultimately, Apple is giving users more granular control over their data. Also, Apple’s iOS 13 operating system now lets users grant one-time access to location.

Brian Czarny is the CMO at Factual.