As Google Turns 20, What Does Its Future Offer Advertisers?

Chief business officer discusses maintaining competitiveness amid technological change and heightened consumer expectations

Since its beginnings as a search engine 20 years ago, Google has evolved to become arguably the most important media outfit in the world. Getty Images

Google turned 20 years old this month, and the first Google Doodle appeared on this day in 1998. Since its early days as a project at Stanford University—named Backrub—to rank webpages based on their authority, it has morphed several times over to become arguably the most important media—or technology—outfit in the world.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.