As Programmatic Continues to Fall Short, Here Are 4 Ways to Push Toward Premium

Advertisers need to coordinate so this change can happen

Though programmatic is here, it isn't quite where it needs to be. Getty Images

Even in an industry where meteoric technology ascents are the rule, not the exception, the growth trajectory of programmatic has been impressive. With a forecasted 80 percent of all digital display ads being bought programmatically this year, the power and overwhelming dominance of programmatic cannot be denied. But unfortunately, as with any technology whose adoption grows this rapidly, the growing pains have been substantial.

@brian_wong Brian Wong is the CEO and co-founder of Kiip and author of The Cheat Code.