AT&T Launches Text Alert Program With Major Retailers

Company: AT&T, a telecommunications service provider

Product/Service: AT&T Alerts, a geolocation technology-based deal service

What it Does: AT&T Alerts is a free, opt-in text messaging service that enables AT&T wireless customers nationwide to save money with relevant offers from nearby retailers on their mobile phones. AT&T Alerts uses geolocation technology and consumer preferences to deliver offers and rewards, without having to download an application.

Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.
Publish date: December 7, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT