AT&T Checks In on Customers With Email

You can send offer after offer to your customers, but sometimes, as this email demonstrates, it may pay to dial back those efforts for once, and instead, ask them: “Hey, how are you?”

You don’t always need to get into intricate details with all of the latest and greatest for your customers, just talk with them like human beings.

Publish date: June 8, 2016 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT