Audience IQ

Enables marketers to track real returns from all marketing investments across online and traditional channels.


Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.
Publish date: October 1, 2009 https://dev.adweek.com/performance-marketing/audience-iq/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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