Last week, I decided to head back to school. Yes, I know — I graduated in May, I’ve already got my degree! But a hunger for learning is never a bad thing. So, when a colleague sent me the information about the Internet Marketing Association’s Certified Internet Marketing Course, I couldn’t say no! A sort of Target Marketing U, if you will. Taught by Adobe’s Director of Product Marketing, the first lesson took me back-to-basics on the fundamentals of internet marketing.
Jeremy Zimmerman is Associate Content Editor for Target Marketing magazine and Direct Marketing IQ.
