Direct mail continues to be one of the most effective ways to reach a targeted audience. In addition, choosing the right vendor can make or break a direct mail campaign. So, this week the Ballantine Corporation announced that they are offering their expertise in a newly-released white paper that focuses on how to make the best vendor choice.
“We authored this white paper on direct mail vendors because we have a great amount of experience in this area,” says Ryan Cote, director of marketing for the Ballantine Corporation. “If direct mail campaign objectives are to be achieved, there are three key paths to consider when choosing a vendor. This white paper explores them all.”
The first option when seeking a direct mail vendor is to hire a full-service advertising agency. The second option is to hire a direct mail production company; and the third is to work directly with various printing plants.
This direct marketing white paper delivers information at a glance. It is written in an easy-to-read format and provides helpful tips as well as advice for working with the vendor after selection has been made. It also provides pros and cons for each option.
For example, Ballantine advises that while an ad agency may be great at designing an impressive, unique format for a direct mail campaign, the format may not be cost effective. Companies must ensure that budget guidelines are put in place and press efficiencies fully understood at the start of the creative process.
About The Ballantine Corporation:
Family-owned since 1966, The Ballantine Corporation is a New Jersey-based company offering turnkey direct marketing creative and production services to companies nationwide, including digital marketing services.