Be There: Google on its ‘Micro Moments’

Mobile isn’t the future anymore; it’s the here and now. And in case you’ve been sleeping, Google has had a guiding hand in where mobile is today. In a very informative report just released, Google details the art of “Being There” in the unique “micro moments” that each mobile user experiences.

Jeremy Zimmerman is Associate Content Editor for Target Marketing magazine and Direct Marketing IQ.