Be There: Google on its ‘Micro Moments’

Mobile isn’t the future anymore; it’s the here and now. And in case you’ve been sleeping, Google has had a guiding hand in where mobile is today. In a very informative report just released, Google details the art of “Being There” in the unique “micro moments” that each mobile user experiences.

In the briefing, Micro-Moments: Your Guide to Winning the Shift to Mobile, Google points out research and trends on how mobile interaction is so critical to today’s marketing. But what exactly is a “micro moment?” Google’s definition: “Micro moments are critical touchpoints within today’s consumer journey, and when added together, they ultimately determine how that journey ends.”

Let’s look at the four most critical moments in which to be present for prospects, according to Google’s report:

  1. These are huge, of course. Someone is ready to make a purchase and may need help deciding what or how to buy. You can’t assume they’ll seek you out; you have to be there with the right information to seal the deal.

For more insights on mobile micro moments, check out the full report.

Jeremy Zimmerman is Associate Content Editor for Target Marketing magazine and Direct Marketing IQ.

Publish date: September 29, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT