Behavioral Email Retargeting

Simplifies visitor-level segmentation and automates dynamic retargeting, enabling more marketers to segment customers based on web activity and ultimately increase campaign performance.

Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.