STUDY: Login With Facebook Implementation Double For European Retailers Vs. U.S.

Retailers in Europe have embraced the use of login with Facebook at a rate more than double that of their counterparts in the U.S., according to a study released Tuesday by Betapond, a Facebook Preferred Marketing Developer.

Retailers in Europe have embraced the use of login with Facebook at a rate more than double that of their counterparts in the U.S., according to a study released Tuesday by Betapond, a Facebook Preferred Marketing Developer.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.