Bodyform Reacts To Facebook Rant With Video Response From ‘CEO’

There are two ways for brands to react to negative feedback on their Facebook pages: They can go on the defensive, or they can have a little fun with it, taking into account that all publicity is good publicity. Bodyform chose the latter.

There are two ways for brands to react to negative feedback on their Facebook pages: They can go on the defensive, or they can have a little fun with it, taking into account that all publicity is good publicity. Bodyform chose the latter.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.