Brand Real; Paid, Owned, Earned; and Mobilized Marketing


Check out the marketing 
titles publishing this month and in the months ahead!

Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
by Laurence Vincent
Publication date: Mar. 28, 2012

Paid, Owned, Earned: Maximizing Marketing Returns in a Socially Connected World
by Nick Burcher
Kogan Page
Publication date: Apr. 28, 2012

Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Marketing
by Jeff Hasen
John Wiley & Sons
Publication date: May 22, 2012

Send all upcoming marketing book information to Melissa Ward to be considered for Target Marketing’s Marketer’s Bookshelf.

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.