Brands Hesitated With Marketing on Social Media, and They’re Doing the Same With Influencers

As algorithms change, it's becoming a more trustworthy strategy

There's a ton of potential to unlock behind influencers that brands are not fully utilizing. Getty Images

Influencer marketing has become what social media was seven years ago: something brands know they should do but are not entirely sure how to measure or even where to begin.

@belizabeth86 Brittany Richter is vp, head of social media at iProspect.