The Secret to Making Your Video Content Pop Off

Opinion: Don’t be afraid to experiment and don’t underestimate your audience

How can your videos get reactions like this? AntonioGuillem/iStock

Anyone who’s hung out on the internet lately won’t be surprised that digital video has become the bedrock of modern media companies. Content creators, distributors and platforms are thriving in this space, and tech companies have upped the ante by investing in premium original programming as they look to compete with TV and streaming players. Brands and marketers are similarly flocking to video.