C3 Metrics Launches TV Attribution Program

Company: C3 Metrics, an advertising analytics platform

Product/Service: TV Attribution program

What it Does: Provides full-funnel attribution modeling, capturing all online media sources from the top of the funnel where sales are originated to conversion at the bottom of the funnel. C3 Metrics has been building technology to integrate TV into its decision engine so that brands and agencies can better understand the impact offline advertising has on influencing online conversion decisions.

Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.
Publish date: February 24, 2012 https://dev.adweek.com/performance-marketing/c3-metrics-launches-tv-attribution-beta-program/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT