It was refreshing to hear that the wireless carriers are changing their tune as it relates to their expectations in mobile content distribution. I can remember a time when carriers wanted to be media companies and wanted to control not only content distribution, but also get closer to content creation. Now, I believe (or should I say I know) that we have entered a more pragmatic phase. Just look at AT&T and the iPhone, T-Mobile with Android and the G1. And, there is an increasing focus on their best assets – (smart) pipe and customer assets (billing and analytics intelligence).