Chatbots Can Make as Many Sales as Humans

But there's an ethical catch to it, new study finds

Hand holding a phone in front of a robot with chat boxes open
Hidden chatbots can make four times the sales that humans can. Illustration: Trent Joaquin; Source: Pixabay

Chatbots can match the performance of proficient human salespeople—or outperform inexperienced ones fourfold—but only when customers are unaware they are conversing with artificial intelligence.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.