Chris Cox: Video on Facebook Was an Experiment That Worked

According to Cox, Facebook made auto-play videos silent until they were clicked on in order to avoid bombarding users with “a loud, distracting soundtrack.”

Facebook didn’t plan to “become a video juggernaut,” chief product officer Chris Cox told Erin Griffith of Fortune: It just worked out that way.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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