Company: ClickEquations, a provider of pay-per-click software for large advertisers and agencies
Product/Service: Text Ad Zoom, a tool used to optimize text ads in a paid search campaign
What it Does: Allows users to measure text ad performance and quickly make changes to paid search ads based on statistically significant data. Users have one-click access to statistical analysis of the performance of their current text ads. The most profitable ads are highlighted and the comparative performance of each alternative ad is clearly displayed along with confidence ratings on the statistical significance of the reported results.
Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.
Publish date: April 21, 2011
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