While the C-Suite’s Post-Pandemic Outlook Is Bleak, CMOs Remain Optimistic

Survey finds 55% of CMOs expect their budgets to increase in 2021

Gartner analysts warn that CMOs might be too overly optimistic about post-Covid-19 recovery. Pixabay

Key insights:

How long the economic impact of Covid-19 will last has chief marketing officers at odds with the rest of their C-Suite. In April, one survey found that 72% of CFOs expected the pandemic to have a significant impact on their businesses; however, CMOs are much more bullish about the economy and how the pandemic will impact it.

@monicroqueta monica.zorrilla@adweek.com Mónica is a breaking news reporter at Adweek.