Coke Reaches 2 Million African Consumers With a New Facebook Ad Unit

Designed for older phones in emerging markets

Facebook today debuted an ad unit that uses three to seven photos and autoplays them as a slideshow. Coca-Cola is already vouching for the promo called Slideshow, which is essentially a substitute for video.

@Chris_Heine Christopher Heine is a New York-based editor and writer.
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