Coremetrics Continuous Optimization Platform

Company: Coremetrics, a marketing optimization solutions provider

Product/Service: An updated version of the Coremetrics Continuous Optimization Platform, Coremetrics’ web optimization platform

What It Does: Enables marketers to automatically place cross-sell and upsell recommendations on their homepages; replicate campaign elements within Google or to Yahoo and Microsoft, and vice versa; and identify which online campaigns best influence offline transactions.

Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.