Could Foursquare’s Robust Set of Retailer-Friendly Data Renew Acquisition Interest?

Marketing-cloud suitors may come calling

The digerati has, at times, been snarky toward Foursquare (people still use Foursquare?), but the 7-year-old company has seemingly ignored the snide social media commentary and kept its nose to the grindstone. More specifically, it pivoted from only being a consumer-facing mobile app about 20 months ago to also offering marketers a steady stream of its location data. 

@Chris_Heine Christopher Heine is a New York-based editor and writer.
@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.