Create a Winning Lead Dialogue: How to Optimize Your Contact Strategy

Nothing in this world is pure, and direct mail is no exception. Direct mail isn’t purely a marketing medium. When done properly, it’s a combination of marketing and sales. Review the best direct mail programs you can think of; they will all reflect this fact.

Spyro Kourtis serves as the CEO of HackerAgency. Spyro has produced marketing strategies that have generated over a billion dollars of sales for companies like AT&T, IBM, Box, Hyatt, Carnival Cruise Lines, Chipotle Mexican Grill, Kawasaki, Microsoft, Comcast, Netflix, and more. He prides himself on helping companies grow through creating data-driven selling systems, focusing on provable, repeatable results. Sypro is also a popular writer and speaker, appearing at top national conferences, bringing to life concepts and theories of direct marketing principles. A lover of the environment, he founded the Green Marketing Coalition, which is comprised of a group of marketers who meet to define and establish green marketing standards and guidelines.