Data Profits’ iKIS Provides Real-Time Supply Chain Visibility

Provides actionable insights into companies’ supply chains in real time, enabling them to drive behavior changes and profitability.

Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.