Datacard Optimization


Datacard Optimization
Gone are the days of manually updating datacard counts, if Hanover, N.H.-based NextMark has its way. The direct marketing list firm has introduced NextMark Select.

The tool connects datacards and mailing list data, allowing the cards that describe mailing lists and insert media programs to actually be connected to the underlying data.

Cross Country Computer of Central Islip, N.Y., was the first service bureau to automate datacard updates with the new data 
integration tool.

Data Integration
Software-as-a-service data integration just got easier to use for customers of San Bruno, Calif.-based Responsys, the on-demand e-mail and marketing automation solutions provider. Recently the company introduced Responsys Interact Connect.

Clients who had been coordinating between Responsys and their IT departments now can do much of the defining, scheduling and automating of their own data transfers between external systems and the Responsys Interact campaign management platform.

Multichannel Communication
Neolane, an enterprise marketing software provider with U.S. headquarters in Newton, Mass., has launched new, enhanced marketing tools to complement its Cross-Channel Marketing Optimization solution.

Using Neolane Interaction, marketers will be able to unite inbound and outbound offers. For inbound contact, Neolane Interaction can suggest relevant offers in real time through the channel, and outbound channels such as direct mail, phone, mobile and e-mail can be used to send follow-ups.

To help facilitate collaboration across marketing departments and create relevant, local campaigns, marketers can use the Neolane Distributed Marketing tool, which also allows the measurement of localized campaigns’ ROI.

Finally, Neolane Campaign Optimization allows marketers to avoid the faux pas of oversoliciting to customers, while also determining periods of less 
frequent contact.

Customer Communication
In an effort to provide e-tailers with the necessary tools to leverage communication, boost sales and improve online support, Bold Software (formerly Bravestorm) of Wichita, Kan., announced its latest offering, Bold Customer Communication Management suites.

BoldCCM combines the functions of e-mail management, live chat, click-to-chat, active co-brows-
ing and remote control in one interface. Users can benefit from an enhanced dashboard, and an updated integration module from generates contacts and leads automatically within a company’s 
Salesforce implementation.

Bellbrook, Ohio-based JangoMail recently introduced a new feature to its Web-based e-mail marketing solution: geo-tracking reporting. Now marketers will be able to determine the specific location of e-mail recipients as JangoMail provides information such as city, state, country and ZIP code, as well as the expanded information of latitude/longitude data, ISPs and IP addresses of e-mail recipients.

An additional feature of the geo-tracking is the ability to segment data by location or by the distance from a position, such as a specific mile radius from a ZIP code. Also, JangoMail has integrated with Google Maps to provide a visual overlay of the data from geo-tracking, which allows marketers to see where opens, clicks, and Web page views and conversions originated.

Heather Fletcher is senior content editor with Target Marketing.
Publish date: October 1, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT