Demand Measures to Protect Your Brand Users and Their Consumer Experience

If the platforms won't do it, you can

Are platforms incentivized by growth or safety by design?
Are platforms incentivized by growth or safety by design? Getty Images

Your favorite social networks, online games, apps and those used by your children are home to an alarming and growing number of in-network demeaning, destructive and even life-threatening behaviors. While some networks are investing in human and technological resources that impede these behaviors, most aren’t doing nearly enough. What’s worse, brands in part subsidize this activity. But at what human, platform and brand costs?

@briansolis Brian Solis is global innovation evangelist at Salesforce, a digital anthropologist and a best-selling author.