I admit it. I am mesmerized by dancing tubes. These are the air-blown, wild weaving, waving, bending, bouncing plastic men you see out in front of car dealerships.
Not only do they attract attention, it turns out these dancing tube men spook birds.
The result: They are showing up in vineyards and fruit farms.
Rebranded “Air Rangers,” they now have reflective tape on their heads and arms to ramp up the scariness, [Gary] Long said. They are also colored red, white and blue, although that is strictly for patriotic reasons, he said. He is selling the devices in the Pacific Northwest for about $325 per setup and said he moved hundreds this year. San Francisco-based LookOurWay says it is also working to tap the agricultural market, and it isn’t alone. —John Kamp, The Wall Street Journal
The Message to Marketers Everywhere:
Do you have a product or service that could be tweaked and sold to a new universe of users? Is this not worth a brainstorming session with your staff?
Coming up with a new use for an existing product or service is a lot cheaper—and will generate revenue and profits far quicker—than starting something from scratch.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His next book will be “Write Everything Right!” Visit him at dennyhatch.com or contact him at email@example.com.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.