Denny’s Zinger: Marketing Philly 2015 — Beer and Moby Duck

Moby DuckIt was second century poet Juvenal who coined the phrase “Panem et Cercenses” (bread and circuses) that kept the raucous Roman population content.

Today in Philly, beer is the bread. The city and its environs boasts 29 breweries.

Sporting events are the new circuses.

Alas, the sports scene is a train wreck:

 “A lifetime of insights on effective writing from direct marketing guru Denny Hatch. Blending psychological insights into how and why people respond to messages with actual examples of persuasive writing that achieved the desired results. Thanks for an entertaining read, St. Denny.” —CloudsandSun. Amazon.com
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.


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