Denny’s Zinger: A One-word Typo Was a Deal Killer

Peggy and I once took a Mediterranean cruise over Christmas with two days in Israel. In Tel Aviv, we visited the Jewish Diaspora Museum and were deeply moved by the experience.

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

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