Denny’s Zinger: The Power of Print

“Print is dThe Power of Printead,” goes the current digi-kiddies’ marketing mantra. “Spend all your money on e-commerce.”

Here are two print brochures that came into my house on the same day.

On the left is the pitch for a Mexican restaurant. Ugly and unreadable.

On the right is the souvenir for prospective buyers of our house.

We are moving to an apartment.

Write Everything Right! is a great resource for anyone who uses writing in their lives because he talks about all forms of writing from emails to articles and memos. The goal is for everyone to write in a way that makes it easier for the reader to read it than to ignore it.” —Robin Perron
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dennyhatch@yahoo.comwww.dennyhatch.com

 


Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.


Publish date: June 3, 2015 https://dev.adweek.com/performance-marketing/dennys-zinger-power-print/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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