Denny’s Zinger: The Sneaky Way to Raise Your Prices 25%

McCormick Pepper

Back in March, I wrote: “A Fascinating USP — Shirts with No Tails.”

No decision is needed whether to wear them “tails out” or “tails tucked in.”

Cost of goods sold is lower which means a higher margin.

 “A lifetime of insights on effective writing from direct marketing guru Denny Hatch. Blending psychological insights into how and why people respond to messages with actual examples of persuasive writing that achieved the desired results. Thanks for an entertaining read, St. Denny.” —CloudsandSun.
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

Publish date: June 17, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT