Denny’s Zinger: The Two-word Definition of Marketing — CREATING WANTS!

“Apple Inc. and Google Inc. are racing to anticipate the needs of their users,” crowed Daisuke Wakabayashi and Alistair Barr in The Wall Street Journal.

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at