In this day and age, it’s nearly impossible to avoid technology — unless of course you’re living on a deserted island, and if that’s the case, you wouldn’t be reading this in the first place. For everyone else, we live in a world bursting at the seams with emails, news feeds, networking requests, pings, text messages and more. It seems that with every passing day comes the introduction of a new tech tool that claims to revolutionize the way we communicate. It’s almost enough to make that deserted island appealing, after all. Luckily, there are a few things that you can do as a CMO or marketing leader to deal with emerging technologies that will both keep you sane and on top of what’s on the forefront in tech. Here are four tips to keep in mind:
You might think that if you don’t embrace technology right this very minute it will be too late. News flash: You’ll be just fine. It’s important that you have patience with yourself and your team because in business no one is going to die, so you’re better off taking the time to implement technology — and understand it — rather than jumping feet-first into the unknown. Talk to other marketers and see if you can glean some knowledge from them about what works for their companies. Check out other websites both on your computer and phone and take note of what’s working and what isn’t. Keep a list of functionalities that you like, and make sure to get your colleagues involved by offering their own suggestions. By making your company’s transition to tech a team effort, you’ll be taking a load off of your own shoulders and you may even learn a thing or two in the process.