3 Ways to Beat Amazon With Data

Amazon is winning and competing with the company is hard, but every e-commerce business must have a strategy to address the Amazon juggernaut. With the company’s incredible product breadth, strong customer service and continuous investment in user experience, Amazon is continuing to attract more and more customers. In the U.S., the marketer’s non-media revenue grew 28 percent year-on-year. And it was investing a greater percentage of its revenue in technology and content (7.9 percent, up from 6.5 percent) to deliver the best service and the most relevant experience to every visitor.