E-Readers: Unparalleled Potential for Advertisers

I recently became addicted to George R.R. Martin’s groundbreaking fantasy series “A Song of Ice and Fire,” also known as “Game of Thrones” thanks to HBO’s popular TV adaptation. With the release of the fifth book in the series, I faced a growing conundrum: Should I buy the hard-copy version and risk back problems lugging the 1,200-plus page book everywhere, or wait for the lighter, less obtrusive paperback to come out? Unfortunately for my back, my eagerness to immediately resume the series won out over my laziness to carry the bulky hardcopy.