EA Mobile on partnerships, acquisitions, growing pains with Simpsons, Battlefield and Rock Band

EA Mobile is in a state of transition following EA’s massive restructuring efforts launched earlier this year. As the company works to bring all its franchises under a unified management team, the mobile games spaces continues to grow at a rapid pace. Nick Earl, senior VP and head of EA’s mobile and social segment, explains to Inside Mobile Apps how he hopes to keep pace with growth while learning from some of the mishaps EA Mobile has experienced in recent months.