Eastern State Penitentiary Cooks Up a Creative Mailing

America’s most historic prison, Philadelphia’s Eastern State Penitentiary (ESP), is well-known for the variety of tours it hosts throughout the year. In this particular mail package, ESP highlights a fundraising ask for one of its Hands-On History tours, “Soup Alley.” Accompanying the letter from President and CEO Sara Jane Elk is a brochure, buckslip and contribution envelope.

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.