A customer leaving with groceries would encounter Sheldon’s bulletin board: A wall of yellow message forms contained free ads handwritten by folks offering babysitting services, cars for sale, lawn mowing, etc.
Sheldon was the precursor of Craigslist and Angie’s List.
Hearst’s revenue came from wire racks amidst the ads. Businesses could rent these for their take-one brochures.
A network of sales reps serviced the racks.
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firstname.lastname@example.org • www.dennyhatch.com
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.