How Hotels Can Fill Their Rooms via Twitter

Opinion: Four underutilized Twitter marketing strategies that every hotel needs to adopt to boost social engagement and customers

The average frequent flyer spends at least one hour researching prospective hotels online in his or her destination before booking a flight. In 2017, it will be a marketing sin for hotels not to have a presence on Twitter, which boasted 319 million monthly active users as of the fourth quarter of 2016.