eMarketer Ups Its Estimates for Snapchat’s User Base, Ad Revenue

The researcher cited its baby face and gender swap features, along with its Android revamp

Users between the ages of 12 and 17 will provide the biggest turnaround Wachiwit/iStock

Research outfit eMarketer is bullish on Snapchat.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.