Equifax Joins the Unica Partner Program as a Platinum Marketing Service Provider

Long-standing Unica partner continues to invest and grow relationship by joining enhanced program

Wakefield, Mass. – October 1, 2009 – Equifax Database Services, (www.equifax.com/databaseservices ) a leading provider of marketing database hosting services and a long-time Marketing Services Provider (MSP) partner of Unica, today announced it has been designated a Platinum Partner in the Unica Partner Program. The program enables its members to grow their businesses through an enhanced set of marketing, sales, services, and support benefits.

The Unica Partner Program is designed to empower partners worldwide to market, sell, design, implement, and support Unica solutions. Through the program’s 3E approach – Engage, Enable, and Expand – Unica partners can take advantage of the fast-growing enterprise marketing management (EMM) market, and develop and grow profitable and sustainable businesses with Unica.

“Unica offers a compelling set of powerful interactive marketing solutions” said Ned McMullen, Vice President of Sales and Marketing, Equifax Database Services. “We look forward to an expanded relationship with Unica, which will certainly benefit our new and existing joint clients, and we’re excited to be part of their center of excellence in helping companies achieve interactive marketing success.”

“We are pleased to welcome Equifax into the Unica Partner Program. They are a key Platinum-level partner for Unica and we are excited about this expanded relationship,” said Dan Smith, vice president of channel development, Unica. “The Unica Partner Program enables our partners to maximize their customers’ satisfaction and success. It offers the benefits that partners like Equifax need in order to grow their business in enterprise marketing management and interactive marketing.”

About Equifax Database Services
Equifax Database Services is a leading provider of marketing database hosting services offering strategic and analytic support, technical and operational expertise and a proven, scalable technology platform to support clients’ evolution toward customer-centricity. It is a division of Equifax Inc.

Equifax empowers businesses and consumers with information they can trust. A global leader in information solutions, we leverage one of the largest sources of consumer and commercial data, along with advanced analytics and proprietary technology, to create customized insights that enrich both the performance of businesses and the lives of consumers.

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Jennifer Costello

Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.
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