Equifax Social Influencer

Enables email marketers to expand their reach with targeted referral programs based on recipients’ social influences, demographic profiles, economic statuses and other relevant factors.

Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more. The publication was acquired by Adweek in September 2020.
Publish date: October 22, 2009 https://dev.adweek.com/performance-marketing/equifax-social-influencer/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT