Performance Marketing

At Equinox, Techie Fitness Bikes Are the New Workout Coach

SXSW tries out data-driven exercise

By Lauren Johnson

March 15, 2015

There's no shortage of health-related tech at this week's South by Southwest, and Equinox has an interesting data-driven spin.

Lauren Johnson
@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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